Delice Recipes
Success
Recipe publisher hit by the March 2024 update. We rebuilt topical structure, fixed technical issues, and guided editorial workflows.
Topical Map
Technical Fixes
Content Briefs
Problems
- Hit by March 2024 update
- Random publishing without topical focus
- Low-value indexable pages (feeds, tags)
- Poor Core Web Vitals & regressions
What we did
- Built comprehensive topical map
- Delivered content rewrites & briefs
- Fixed indexing + crawl waste issues
- Improved performance & CWV signals
Results
Recovery
After topical map
Dip
Due to editorial drift
Rebound
After trending-focus
Detailed performance metrics tracked over 6+ months.
NeoTires
2× Growth
Automotive brand. We implemented topical structure + author training + technical hygiene. Traffic doubled.
Topical Map
Author Training
Technical Audit
Implementation
- Topical map for categories
- Author content training
- Content consolidation
- Technical fixes
- Authority-building
Results
- Traffic: ~2× increase
- CTR improved on key categories
- Better processes via briefs
Comprehensive traffic analysis and performance tracking.
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